This article talks about the top 6 competitors of Subway
Subway is the largest fast-food chain in the US and in the world. This American privately-held restaurant franchise is famously known for selling submarine sandwiches (subs) and salads.
It was first opened in 1960 and quickly expanded in more than 100 countries with 41512 stores all across the globe. Amazingly, it has more than half of the stores in the US only.
It also is the largest single-brand restaurant chain, and the largest restaurant operator, in the world.
In the past few years, Subway restaurants have been dealing with declining sales which resulted in the closing of hundreds of stores in the US.
Before we get to know who are the top competitors of the subway, check out some interesting facts about the company
Initially, it was started with the name of Pete’s Super Submarines and the founders rebranded the shop and renamed it Subway in 1968.
In the 1990’s and early 2000s, weight and healthy diet became a priority, so Subway positioned itself as a healthy fast-food option. In 1997, Subway came up with a campaign that promoted it’s seven low-fat sandwiches and compared them to other fat-food chain’s unhealthy options
The company had a series of downfalls after 2014, which made the company to close a huge number of stores in US and across the world.
COMPETITORS OF SUBWAY
The first in the list of top competitors of Subway is McDonald’s
McDonald’s and Subway are two of the world’s largest among the international fast-food restaurant chains. Both are established and renowned names in the casual eating restaurant industry.
With more than 41,000 locations across the globe, Subway is ahead of McDonald’s as the largest global restaurant chain. McDonald’s currently has 37,000+ locations globally.
Besides that, there are some meaningful differences between the two brands that are beyond just the number of stores.
Ownership structure – McDonald’s is a public company whereas Subway is a privately owned company.
Investment and capital resources: Both the restaurant chains are franchise-based business models. However, they are different when it comes to franchising their business. McDonald’s has 20 percent of its restaurants, with the remaining 80 percent owned and operated by independent franchisees. Whereas, Subway itself does not own any of its restaurants and has franchised all its stores.
With all these differences, McDonald’s still remains one of the top competitors of Subway giving a tough run when it comes to money.
Kentucky Fried Chicken also popularly known as KFC, is an American fast-food restaurant chain headquartered in Louisville, Kentucky. It is the second among the competitors of Subway and specializes in fried chicken.
Measured in terms of sales, After McDonald’s, KFC stands second-largest restaurant chain in the world.
DID YOU KNOW? KFC was one of the first American fast-food chains to expand internationally, opening outlets in Canada, the United Kingdom, Mexico, and Jamaica by the mid-1960s
Unlike Subway, the past few years have been growth years for KFC, all thanks to the innovative business strategies of KFC like the Introduction of plant-based fried chicken sandwiches and popcorn chicken in their menu in Canada.
Burger King is third among the competitors of Subway.
It is another international chain of hamburger fast-food restaurants which is known for its famous whopper, sandwiches fries and other food varieties. Whopper is it’s most demanded burger, introduced first in 1957.
Just like Subway, Burger King also likes to promote itself as a healthy alternative and offers healthier veggies sandwiches or burgers fries and other eatables.
It also offers submarine sandwiches, salads, and burgers.
Burger King follows the motto – ’Change is the only Constant’. The company tries out something or the other, be it revamping the stores, changing or adding the new items in the menu, in order to get the biggest market share from the fast-food industry.
Founded in the year 1969, Wendy’s is the world’s 3rd largest hamburger fast-food chain with stores in almost 6,711 locations, following Burger King and McDonald’s.
Wendy’s menu consists primarily of hamburgers, chicken sandwiches, French fries, and beverages. It’s signature Frosty, is a frozen dairy dessert which is a combination of ice cream mixed with frozen starches chains.
Off-late, in order to compete with its competitors and appeal to a younger crowd, the company has been revamping its menu and pushing its online promotional efforts.
In order to cater to the needs of growing health-conscious customers, Wendy’s is planning to add new food items like organic Honest Tea drinks and a veggie to its menu.
Taco Bell is an American chain of fast-food restaurants that offers a variety of Mexican inspired foods in their menu which includes tacos, burritos, quesadillas, and nachos. It has its presence in 7,000+ locations.
When one thinks of fast food, healthy is not an adjective that comes to mind, but not with Taco Bell. Over the years, the company has been trying to provide American clients with more advantageous nourishment alternatives.
Taco Bell has additionally presented low-calorie suppers with the Fresco style new menu, and a whole veggie lover menu that has things endorsed by the American Vegetarian Association.
Not just the changes in menu items, Taco Bell has made changes in the quality of products that they offer. The company has switched over to cage-free eggs, reduced artificial ingredients, and have cut out sodium by 15 percent across the board.
Starbucks is a popular American coffee brand, founded in the year 197. It has more than 30,000 locations worldwide.
Described as the main representative of the “Second wave coffee“, Starbucks has constantly kept up its upper hand through its product innovation. Relaunching pumpkin spice latte, one of the seasonal favorites at Starbucks, was one such move that the brand took to provide its customers what they once loved.
Starbuck’s adaptability and flexibility to change itself to customers changing needs and preferences are one of the main reasons that have helped the brand to sail through tough times.
This concludes the blog of the competitors of Subway.
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