This article covers the top competitors of Unilever in the world.
Before proceeding ahead so quickly, let’s just first know about Unilever.
ABOUT THE COMPANY:
Ever used Axe Deo with the hope of angles dropping in your lap from the sky?
Ever had a hot Knorr soup in the cold chilly evenings?
Ever had a Magnum ice cream bar to pacify your night cravings?
If the answer to any of the above questions is YES, then you are, knowingly or unknowingly, a Unilever customer.
Founded in 1929, Unilever is a British-Dutch transnational consumer goods company that has a presence in around 190 countries.
Unilever boasts a strong and diverse product line that includes food, energy drink, ice cream and beverages (about 40 percent of its revenue), cleaning agents, beauty products, and personal care products.
Unilever owns around 400 brands and has organized itself in 4 main divisions – Foods, Refreshment (beverages and ice cream), Home Care, and Beauty & Personal Care.
Some of the customer favorite/famous brands that Unilever owns are:
- Heartbrand ice-cream
- Surf etc
With such a formidable product/brand line, Unilever manager to give a tough fight to its competitors.
Let’s check out some of the leading Competitors of Unilever that are fighting equally hard to get the biggest piece of the market share pie.
COMPETITORS OF UNILEVER
PROCTER AND GAMBLE
The first in the list of competitors of Unilever is Procter and Gamble.
Unilever and Procter and Gamble has been each other’s arch-rivals for decades. Both of them have tried different tactics, different business strategies just to get the maximum share of the FMCG market.
The Procter & Gamble Company (P&G) is an American multinational consumer goods corporation that specializes in a wide range of personal health/consumer health, and personal care and hygiene products.
Just like Unilever, P&G has divided its different sub-brands into different segments. Some of these segments are
- Health Care
- Fabric & Home Care
- Baby, Feminine, & Family Care
When it comes to growing the business, P&G has done a pretty good job of late. A few years back, the company decided to drop and sell-off low-margin brands/products from its product portfolio and focus on remaining brands which produced 95% of the company’s profit.
The below image shows the growth that P&G started to see, compared to Unilever.
The second biggest player in the list of top competitors of Unilever is Nestle
Nestle, a Swiss multinational food and drink processing conglomerate corporation is the largest food company in the world, measured by revenues and other metrics, since 2014.
Formed in 1905, Nestle has a strong product line which includes baby food, medical food, bottled water, breakfast cereals, coffee and tea, confectionery, dairy products, ice cream, frozen food, pet foods, and snacks.
With a presence in over 189 countries, Nestle is also one of the main stake-holders of L’Oreal, the world’s largest cosmetics company.
Below graph shows the percentage of sales by geographic area breakdown
KRAFT HEINZ COMPANY:
The Kraft Heinz Company (KHC), commonly known as Kraft Heinz, is an American food company formed by the merger of Kraft Foods and Heinz.
Founded in 2015, Kraft Heinz is the third-largest food and beverage company in North America and the fifth-largest in the world in terms of annual sales.
Below are few brands that are included in the Kraft Heinz portfolio.
The fourth in the list of Competitors of Unilever is DANONE
With a presence in over 120 markets, Danone’s brand portfolio includes both international and local brands.
Below is a list of few notable Danone brands:
- Cow & Gate (UK)
- Mizone (China)
- Oikos (North America)
Kellogg’s, the brand best-known for its corn-flakes, is the 5th in the list of Top Unilever competitors.
An American multinational food manufacturing company, Kellogg’s manufactures cereal and convenience foods, including crackers and toaster pastries and markets its products by several well-known brands including Corn Flakes, Frosted Flakes, Pringles, Eggo, and Cheez-It.
Currently Kellogg’s cater to over 180 markets. Kellogg’s over the years has created some of the well-known brands in the world: Frosted Flakes, Froot Loops, Special K, Rice Krispies, Nutri-Grain Bars and, of course, the world-famous Kellogg’s Corn Flakes.
Due to shifting customer preferences to more healthy alternatives, the sales of Kellogg’s portfolio products have decreased, putting in too much pressure on the top management to shake up a few things so that things can get back to normalcy.
The company is looking at revamping its product portfolio and planning to add more healthy food alternatives.
This concludes the article on the top competitors of Unilever.