This article talks about the top competitors of Nestle that you should know of.
Nestle is a Swiss food and beverage Multi-national corporation headquartered in Vevey Vaud, Switzerland. Nestlé was formed in 1905 by the merger of the Anglo-Swiss Milk Company, established in 1866 by brothers George and Charles Page, and Farine Lactée Henri Nestlé, founded in 1866 by Henri Nestlé.
Nestle has been ranked 64th on the Fortune Global 500 in 2017, ranked 33 in 2016 edition of Forbes Global 2000 list of the largest public company and is one of the largest foods and beverages organizations of the world in terms of their revenues in 2014.
Nestlé is the biggest food company in the world, with a market capitalization of roughly 231 billion Swiss francs, which is more than US$247 billion as of May 2015
Nestlé has more than 2000 brands with a wide range of products across a number of markets, including coffee, bottled water, milkshakes and other beverages, breakfast cereals, infant foods, performance and healthcare nutrition, seasonings, soups and sauces, frozen and refrigerated foods and pet food. Twenty-nine of Nestlé’s brands have annual sales of over CHF1 billion i.e about US$1.1 billion. Nestlé has 447 factories, operates in 189 countries, and employs around 339,000 people. It is one of the main shareholders of L’Oreal, the world’s largest cosmetics company
Let’s check out of the top competitors of Nestle and their impact on Nestle:
COMPETITORS OF NESTLE:
One of the main competitors of Nestle is Kraft Foods. Kraft Foods is a popular food processing company that was formed during the year 2012. An American manufacturing and processing conglomerate; headquartered in Chicago and is a part of Kraft Heinz Company.
The company mainly focuses on grocery products for the markets in North America. Until it got merged with Heinz, Kraft Foods Group was like an independent company that was listed on the NASDAQ stock exchange. During the year 2015, Kraft got fully merged with Heinz. The key reason for Kraft Foods success is due to its success in a merger with Heinz and Cadbury’s. This company was one of the foremost to start content marketing and it is taken care through the CRM activities.
The company manufactures multiple products which are seen in many categories like sauces, chocolates, dairy products, desserts, and many more. Due to the wide distribution of the company products, Kraft Foods is considered as one of top competitors
Danone S.A. is a French multinational food-products corporation based in Paris and founded in Barcelona, Spain and is second in the list of competitors of Nestle.
The company produces various categories of products that cater to baby food, coffee, dairy products, breakfast cereals, confectionery, bottled water, pet foods, ice cream, and dietary supplements.
Their products cater to people of all age group. Their production focuses on the production and sale of healthy and delicious food that is custom-made for the requirements of people of all ages. Their products cater to fresh dairy products, products related to medical nutrition, products related to early life nutrition for people of all age group. Their products guide customers for a healthy life. They also take of preserving the resources and protecting the environment.
Their products are seen in multiple categories. Danone’s yoghurt has become popular and has many health benefits for it.
A common food processing American company and also one of the top Nestle competitors, Hershey is headquartered in Pennsylvania. This brand is quite popular and is liked by many. The company is in the chocolate manufacturing industry ever since 1894.
This brand is the largest manufacturer of chocolate and has its visibility across the United States. The production units of Hershey’s are seen in eight units. The brand’s focus is on four main flavors like white, milk, gold, and dark. The company makes use of fresh milk in their chocolate preparation that highlights the taste of the milk chocolate. The milk used in low fat skimmed milk which is of high-quality. Even the cocoa that is used in their chocolates is acquired from various cocoa growing regions.
Hershey’s has a huge product category like dark cocoa, snackers, soft crèmes candy, Licorice candy, raspberry mints, dark chocolate peanut butter cups, and lots more. Their chocolates come up with unique shape and taste.
4th in the list of competitors of Nestle is Unilever. A British-Dutch company, Unilever was formed in the year 1930 and headquartered in the United Kingdom and Netherland. It is a consumer goods-producer company and their products include food and beverage. It is also into the production of cleaning and personal care products. It is the world’s largest consumer foods company.
Their products are available in about 190 countries and due to which it is popular in all places. Due to its many years of existence, the brand is popular and is a brand image of the customers which is the main strength of this brand. The food products of this brand are of high-quality and are prepared by including the best ingredient. Their production of food products focus on the main areas of improving health, food safety, sustainable sourcing, and reduce food waste. The company is also updated with regards to products and has a huge fund in research.
General Mills is a popular food processing company that was established in the year 1856 and headquartered in Minnesota, United States. It is an American company into the production of branded and unbranded consumer foods. The company produces various products like breakfast cereals, baking mixes, soup, snack food, pizza, refrigerated food, vegetables, flour, and other products. The company sells the products through retail stores. The company is also into production of pet foods. It has a wide presence in various domains across food processing. The company meets the entire requirements of multiple segments. The company has become popular worldwide and is growing popular among kids and home-makers.
Few brands like Haagen-Dazs and Cheerios are quite famous among the kids and brands like Pillsbury and Betty Crocker recipes are famous among the home-makers.
Kellogg is a global food processing company that was formed during the year 1906 and is located in Michigan, US. Their main food productions are convenience and cereal foods like crackers, toaster pastries, and cookies.
The company sells its products through its brand like Keebler, Corn Flakes, and Cheez-it. Almost, their products are produced in 18 countries and are sold in about 180 countries. Their cereals are popularly known as Kellogg and are sold across various grocery stores through the direct sales force. It is quite famous for its breakfast products. Their main business focus is on producing food with high nutrients. Over the years, the company has acquired many companies which have helped them to grow in their business. It is the world’s largest cereal maker and spends about $1 billion per year for its branding.
A Swiss manufacturer of chocolate, Lindt&Sprungli is a top and popular food processing company which produces top-quality chocolate. Established during the year 1845, Lindt is headquartered in Kirchberg, Switzerland. Their key products are confectionary, chocolate, and ice cream.
The company produces great quality chocolates which are liked by people of all age groups. They are produced in their 12 manufacturing units in Europe and the USA and are then distributed to multiples companies owning about 300 stores. The company also distributes its products to independent distributors worldwide. The chocolate production is handled in a unique way and the chocolates are popular for their taste. High-quality ingredients are used for chocolate production.
Pepsico is a popular beverage and food processing company that was formed during the year 1898. The company is headquartered in New York, United States. The company has been in business operations of manufacturing and selling of beverages, snacks based on grains, and many other products.
The company was formed after the merger of Pepsi-Cola and Frito-Lay companies. Over the years, Pepsico has been expanded to a great range of products in food and beverages. It is a famous brand worldwide and more common among youth. The company has a great brand image and its approximate value of the brand is about $19.4 billion. This brand has great loyal customers and has a wide distribution network. The company has an excellent supply chain network worldwide and due to which their products are made available everywhere.
The company’s main highlight is their tie-up with various sports and music events and thereby increasing the brand value.
Ferrero Rocher, a popular chocolate, and hazel confectionary company. The company was formed during the year 1982, is a popular Italian chocolate company. Their key elements used in the chocolate production are sugar, milk chocolate, palm oil, wheat flour, and hazelnut.
Hazelnut is completely roasted inside a thin wafer shell and it is then filled with hazelnut chocolate, is the process used in the production of chocolate. It is then enclosed in milk chocolate and also sliced hazelnuts are placed inside. The company produces great products which are famous for its similar taste though purchased from any place. Their packing idea is great, and it is obtained in many packs of 3, 12, 18, and 24 which is an ideal for gifting option. The company has a wide distribution network and due to which the chocolates are available in many stores and supermarkets.
Mondelezis headquartered in Illinois and formed during the year 2012. It is a foremost snack company of Illinois. The company produces various products like chocolate, beverages, cookies, and confectionery.
Their business operations are spread across the world and their source of revenue is from outside the United States as well. Their operations are seen in approximately 1655 countries and have revenue of about $30 billion which is generated across all their brands. Mondelez main products categories are chocolate, biscuit, candy, grocery, and cheese. The company keeps innovating new products that provide great taste and is liked by all.
The products are prepared in such a way that the taste suit the place. The company has great market dominance and it periodically modifies its products. The brand’s fastest growing categories are gum, candy, cookies, and chocolate.
This concludes the list of competitors of Nestle
Check out the marketing mix of Samsung
Read more about the Positioning of Samsung