4 stages of the marketing planning process

UNDERSTANDING THE 4 STAGES OF MARKETING PLANNING PROCESS Step 1 – Research and Analysis of Relevant Information This is the starting point of the marketing approach. Without research (without information), the company works blindly. Marketing research focuses on (but is not limited to) anything that is relevant to the business. According …

Marketing Strategy Steps | Guide to an effective Marketing plan

GETTING YOUR MARKETING STRATEGY STEPS RIGHT? Today, 80% of the industry purchasing journey is done online, even before the first contact with a sales representative of the company in question (Forrester Research). In this context, how do you place on the shopping path of your target, without cold calling, without it …

Apple’s Marketing Strategy | Things to learn from the marketing strategy of Apple

Apple is without a doubt one of the most innovative companies in the world. Thanks to a quality marketing strategy, the Apple brand has federated a huge community and arouses impatience every year among its customers. How? Here are 7 lessons to remember from Apple’s Marketing Strategy. To exploit without …

Marketing Mix of Samsung – 4Ps of Marketing Mix of Samsung

Recently, Samsung has emerged as a popular brand in the market. Started as a small trading unit in 1938, Samsung gradually expanded it’s business to new verticals like insurance, telecommunication, retail, construction and then finally introduced itself to smartphones and digital TV business. Most of us are not aware of …