Apple’s Marketing Strategy | Things to learn from the marketing strategy of Apple

Apple is without a doubt one of the most innovative companies in the world. Thanks to a quality marketing strategy, the Apple brand has federated a huge community and arouses impatience every year among its customers. How? Here are 7 lessons to remember from Apple’s Marketing Strategy. To exploit without …

Marketing Mix of Apple |Product, Price, Place & Promotion of Apple

Sophisticated; Elegant; Great User Experience – Three words which define the company, Apple Inc. Known for excellent product quality, Apple has been able to carve out a niche that no other brand has been able to do so. Launched in the year 1977, Apple has been able to position itself …

Marketing Mix of Samsung – 4Ps of Marketing Mix of Samsung

Recently, Samsung has emerged as a popular brand in the market. Started as a small trading unit in 1938, Samsung gradually expanded it’s business to new verticals like insurance, telecommunication, retail, construction and then finally introduced itself to smartphones and digital TV business. Most of us are not aware of …