This article talks about the top competitors of Nestle that you should know of. Nestle is a Swiss food and beverage Multi-national corporation headquartered in Vevey Vaud, Switzerland. Nestlé was formed in 1905 by the merger of the Anglo-Swiss Milk Company, established in 1866 by brothers George and Charles Page, …
You’ve followed best practices for your landing page, made the design easy to use, personalized the persona, researched the right keywords, and found the perfect imagery. But what happens if users leave the lavishly optimized landing page while charging because it loads too slowly?We’ll show you why a fast-loading landing …
Everyday low prices or EDLP is a pricing strategy that promises low prices to consumers without having to wait for a discount event. Everyday low prices were popularized by WalMart’s first retail store in 1994 in the United States. This strategy proved to be one of the most effective ways to please consumers. Not …
In creating a brand it is good to define your business, its market positioning and the offer of products and services in its entirety in a structural and hierarchical manner. Or what is the optimal hierarchical organization with which a company can offer itself and its products to the public? To answer we will …
The Content Marketing is defined as “a marketing technique designed to create and distribute content relevant and of value to attract, acquire and engage a clearly defined target audience – with the objective to guide customers towards a profitable action” (Content Marketing Institute). It is increasingly used by B2C and B2B companies because it has been confirmed as one of …
With the advent of social networks, the fate of email seemed to be marked, relegated to spam. But no. E-mail has become an important marketing tool for increasing the business of large and small businesses. With this solution you can focus on face-to-face communication and capture the user’s attention better. You can reach a person …
There are almost 3.5 billion people registered on social media. 3.2 billion of these use mobile devices. The brands of each sector must get to work and plan their social media marketing strategies to get the most out of this activity with each passing year. Meanwhile, marketers need to know the best strategies …
We start the new year, the opportunity to work on its website , refresh its content, even start a new SEO strategy! The SEO (Search Engine Optimization) or SEO is crucial if you want people find you … before contacting your competitors. Knowing that more than 80% of consumers find out online before the purchase , in B2C as …