Posted by Drive your strategy with the 7 C’s of content marketing that SEO Valladolid presents to put into practice right now. In the cybernetic world in which we find ourselves everything changes very fast, but these characteristics must always be present in your publications. They will make the strategy work and you can perfect it to improve the results.
Learn about the 7 C’s of content marketing
Content marketing has proven its effectiveness in recent years. It is a non-invasive strategy that involves bringing valuable information to a specific audience. Through it brands seek to influence the purchase decision and stay in the mind of the user.
As a sales strategy, content marketing represents many advantages for brands. It allows them to differentiate themselves from the rest, connect better with the client, provide better care and respond to their concerns. To achieve all this we must focus on developing a good strategy, which is able to attract the user and guide him through the sales funnel until he becomes a customer.
The digital landscape in which we find ourselves leads us to make the following statements:
Internet users go to the internet more and more to find information about a product or service before buying.
There are also more and more brands that bet on online marketing and content strategies, so the competition is more fierce in the network.
The public is attracted to different types of content, but the visuals are ahead.
The forums and social networks have become scenarios to discuss products and services. In addition, brands are channels of dissemination of interest.
Users are demanding and this causes marketing trends to be very dynamic. It is essential to listen to the customer and measure the results to know what works for the brand and where to improve.
It is necessary to be maintained, then, updated and to know the tendencies of the moment. You also have to know how to make the content have the quality and value necessary for it to be consumed by the customer. Therefore, we must ensure at all times that they meet these basic characteristics: quality, quantity, shareable, connect, creativity, constancy and quantifiable.
1. Quality
Poor quality content speaks badly about the brand. We must strive to provide timely information and provide added value to the user. In the same way we must take care of the presentation, whatever the format in which we present it.
If you use images or videos, the screenshots should look good. The same happens with infographics, graphics or any other element that you include in the strategy. It even tells the way in which the posts on the blog are shown: font size, blank spaces, amount of information, etc.
That is, both the message and the execution must be of quality. The content should look good from any device and positively influence the user.
As an example of the importance of quality we find the relevance that the role of content curators has gained. These are responsible for debugging the information found on the web to use the one that is appropriate for the strategy.
2. Quantity
If the quality is good but you do not create enough publications, the user will forget about you at some point. The right amount of publications depends on several factors, including the platform used.
A blog is not the same as social networks; and these also have differences between them. For a blog should be enough one or two post per week. However, this will depend on the type of business, its needs and the strategy it handles.
If you have enough equipment and resources to publish every day, okay. But instead, you can concentrate on creating a single higher quality weekly post.
Regarding social networks, the characteristics of each will dictate the number of publications. On Twitter, for example, the life time of a post is very short, so you should post between 5 and 10 times a day, according to WebServicesPro.
For Facebook the appropriate amount is 3 to 5 posts per day and on LinkedIn, 1 or 2 per day.
3. Shareable
Create content that the public wants to share. To do this you have to know the target audience well and their behavior when it is on the web. See which formats are the most attractive to you. In general, the visual elements are the ones that are shared most easily.
That’s why we see videos, images and GIFs on social networks so often. And these are more likely to become viral faster than text post.
The time of day you publish influences the number of times the content is shared. There are online tools that allow you to see when the audience interacts with your networks and helps you define a thoughtful content marketing strategy.
4. Connect
Your content strategy should aim to connect with the community, to conquer it. Make it identify with what you post and what is useful.
Here the type of content you choose is important. Today, video is the format preferred by Internet users. But you can also bet on posts that include lists, guides, that explain how to do something, etc. These also draw attention to the user.
To generate engagement listen to the audience. Social networks are the channel par excellence to communicate with it. Pay attention to what they say about you and your brand and encourage interaction.
5. Creativity
Running out of ideas is a risk with serious consequences in content marketing. If you do not want to bore your target audience you have to exercise your creativity and create content that impacts you.
Find new ideas that you can apply in your strategy. Content healing here is also important because it will help you see what others are working on.
Diversify the formats you use. It is even advisable to offer the same content in different ways, for example a text post, video and infographic on the same subject. Surprise your audience from time to time to keep you on the lookout for what you will post next.
Experiment with the episodic content that consists of presenting a story in several parts. Webinars and podcasts are also useful to attract customers. Diversify the content will attract the attention of users and search engines like Google could reward you by improving your SEO positioning.
Another idea is to take advantage of the content generated by your community. It will give you ideas and also connect you better with them.
6. Constancy
Content strategies do not give immediate results, but in the medium or long term. You have to understand this from the moment you start to apply this strategy. If you start publishing every day, but after two months you do not offer anything new for a while, you are not doing anything.
For the results strategy to maintain the interest of the audience. And for that you have to be constant in the publications. Work to always have something interesting and useful to offer.
It is difficult to follow a content marketing strategy if you do not have an editorial calendar. This will be your guide to know when and what you are going to publish. You can also include other information such as which editor should work on a topic, keywords, etc.
7. Quantifiable
After applying all previous C’s, the latter should not be left out because it is the one that will tell you if the strategy works or not.
In marketing, measuring results is essential. If you do not, you lose the opportunity to know the behavior of the content. Track the statistics of your blog, so you know which publications had better results.
Use the social networks tools to know the statistics of your tweets or publications in Facebook, LinkedIn or the platform that you use.
Content marketing has been consolidated as a strategy to generate engagement and increase sales. Take care that you meet these characteristics and you will be one step closer to your results. Contact SEO Valladolid if you need us to help you improve your publications.
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